Small but powerful, cochineal offers a rare gift that eludes most of the natural world: a perfect red. Mesoamerican cultures first harnessed the insect’s vibrant crimsons, and it didn't take long for the rest of the world to notice. From Aztecs to artists, pirates to poets, kings to cardinals, this “perfect red” was sought after and coveted by cultures and kingdoms across the globe. But perhaps even more impressive than its elusive red is its eagerness to deviate from it. Perfection is boring, and cochineal delights us most when it leaves its comfort zone behind. From stunning magentas and sweet blushes to deep purples and plums, it’s the magnificent range of colors produced by cochineal that makes it one of the most extraordinary dyes in the world. This tiny insect has taught us many things, but perhaps most importantly, that it’s always ok to change.